Crafting CEOs into confident CFOs with monthly accountability, resources, and education.

The CFO's Table

You're invited to

A membership
Hosted BY Fernanda Barboza

See what's inside

Join the waitlist

Struggling to navigate the confusing lingo of business finances is an issue for past you. At The CFO's Table, money isn't taboo, and all questions are encouraged. You don't have to hide behind the shame of not knowing something that you think everyone else does (because plot twist, a lot of business owners are in the dark, too).

Here, we cherish open conversation because it's key to building you up in your role as CFO—a role you deserve to be good at.

There's no hush-hush over here.

Monthly calls, check-ins, and community that keep you accountable to your financial goals.

What's on the menu

Accountability

Drop questions in Circle all month long to get insight and guidance from your host.

Support

Monthly template drops to help you organize your financial systems and data.

Resources

I never aspired to a flashy corporate career. The truth is my relationship with accounting originated from a deep desire for peace. As a first-gen American, I craved financial security. I wanted to understand how to invest and grow wealth like the families I saw around me doing. But since grade school education fails miserably on the financial education front, I had to take it into my own hands.

And so, I got a Bachelors in Accounting. Then a Masters. Then my CPA license. Then I dipped. Because the accounting world can get a bit boring, and I wanted my life to be anything but that.

At the end of the day, accounting was always a means to an end for me. Something that could teach me the foundations to building a life I have control over. It helped me build my business and my dream life. I used it to create my own peace.

And now I help others do the same.

Meet your host

Fernanda Barboza

(Know what you're in for)

Before you RSVP

[5] Will I know each month’s theme ahead of time?

[3] What types of concepts will be covered?

[2] Would I be a good guest?

First, if you have a good one, don’t replace your bookkeeper. This membership is meant to be a supplement to their work. They do the accounting magic, and we spend time digging into the beautiful financial statements they provide. In the membership, you’ll work on understanding and using your numbers to make intentional business decisions.

And as the business owner, you hold the vision, making you the best person to be the CFO of your business. With the big picture in mind, the right data, and a bit of guidance, you’re more than capable of making intentional decisions for your business.

[1] Why would I need this membership and not just a CFO/bookkeeper?

[4] Will you help with my bookkeeping?

[5] Will I know each month’s theme ahead of time?

[3] What types of concepts will be covered?

[2] Would I be a good guest?

The ideal guest is someone who is willing to get curious with their numbers and learn. We’re bringing the resources, the teachings, and the accountability, but it’s up to you to want to take responsibility over your finances. You bring the right energy to the table and I promise you, it’ll be *chef’s kiss*

[1] Why would I need this membership and not just a CFO/bookkeeper?

[4] Will you help with my bookkeeping?

[5] Will I know each month’s theme ahead of time?

[3] What types of concepts will be covered?

[2] Would I be a good guest?

Financial education is essential to your confidence as a business owner, but financial education can also be a snooze-fest. We focus on both the mindset and the practical knowledge. Here are a few upcoming topics:

—Identifying your money-weaknesses (because it’s okay to have them)
—Auditing your expenses so that what you’re spending on *makes sense*
—Making business comfy with financial cushions
—Spending plans (and how to follow them)
—Projecting out income so you know what’s coming
—Understanding S-Corps — the benefits and responsibilities that come with it
—Profitability by offer — making sure *all* your services are making you money

[1] Why would I need this membership and not just a CFO/bookkeeper?

[4] Will you help with my bookkeeping?

[5] Will I know each month’s theme ahead of time?

[3] What types of concepts will be covered?

[2] Would I be a good guest?

Yes, yes, and yes. You have access to me all month long via the Bookkeeping Hotline in Circle, and our monthly prep calls are scheduled at the beginning of each month so that we can wrap up the month’s books with you. Whether it’s to provide accountability or answer your questions, I’ll be here to make sure your bookkeeping gets done.

We support guests with our DIY bookkeeping template (perfect for those not wanting to venture into a software just yet) or answer questions for those of you already in the big leagues (QuickBooks or Xero).

Keep in mind: This is DWY bookkeeping support, not Accounting 101. If your business has hit a certain level of complexity, I won’t shy away from telling you that it’s time for a professional handle it.

[1] Why would I need this membership and not just a CFO/bookkeeper?

[4] Will you help with my bookkeeping?

[5] Will I know each month’s theme ahead of time?

[3] What types of concepts will be covered?

[2] Would I be a good guest?

I don’t know about you, but I like to know what’s on the menu ahead of time. At the start of each quarter, I’ll be dropping the upcoming monthly themes so that you’ll get a taste of what’s to come.

[1] Why would I need this membership and not just a CFO/bookkeeper?

[4] Will you help with my bookkeeping?

I don’t know about you, but I like to know what’s on the menu ahead of time. At the start of each quarter, I’ll be dropping the upcoming monthly themes so that you’ll get a taste of what’s to come.

[5] Will I know each month’s theme ahead of time?

Yes, yes, and yes. You have access to me all month long via the Bookkeeping Hotline in Circle, and our monthly prep calls are scheduled at the beginning of each month so that we can wrap up the month’s books with you. Whether it’s to provide accountability or answer your questions, I’ll be here to make sure your bookkeeping gets done.

We support guests with our DIY bookkeeping template (perfect for those not wanting to venture into a software just yet) or answer questions for those of you already in the big leagues (QuickBooks or Xero).

Keep in mind: This is DWY bookkeeping support, not Accounting 101. If your business has hit a certain level of complexity, I won’t shy away from telling you that it’s time for a professional handle it.

[4] Will you help with my bookkeeping?

Financial education is essential to your confidence as a business owner, but financial education can also be a snooze-fest. We focus on both the mindset and the practical knowledge.

—Identifying your money-weaknesses (because it’s okay to have them)
—Auditing your expenses so that what you’re spending on *makes sense*
—Making business comfy with financial cushions
—Spending plans (and how to follow them)
—Projecting out income so you know what’s coming
—Understanding S-Corps — the benefits and responsibilities that come with it
—Profitability by offer — making sure *all* your services are making you money
—And more!

[3] What types of concepts will be covered?

The ideal guest is someone who is willing to get curious with their numbers and learn. We’re bringing the resources, the teachings, and the accountability, but it’s up to you to want to take responsibility over your finances. You bring the right energy to the table and I promise you, it’ll be *chef’s kiss*

[2] Would I be a good guest?

First, if you have a good one, don’t replace your bookkeeper. This membership is meant to be a supplement to their work. They do the accounting magic, and we spend time digging into the beautiful financial statements they provide. In the membership, you’ll work on understanding and using your numbers to make intentional business decisions.

And as the business owner, you hold the vision, making you the best person to be the CFO of your business. With the big picture in mind, the right data, and a bit of guidance, you’re more than capable of making intentional decisions for your business.

[1] Why would I need this membership and not just a CFO/bookkeeper?

(Know what you're in for)

Before you RSVP

Seating Options

Choose your commitment

$522

6 Month Commitment

$135
per month

Monthly Commitment

$285
per quarter

(breaks down to $87/month)

3 Month Commitment

(breaks down to $95/month)

Every 6 months

Join the waitlist

Join the waitlist

Join the waitlist

If you’ve every felt that you couldn’t possibly be the CFO of your business because you’re not qualified enough, I’m going to hit you with the truth: you probably aren’t. 

But that’s not where your thought process should end. 

Stepping into the CFO role in your business requires curiosity, knowledge, and skill. All things that you are capable of. So it’s okay if finances have ever made you frustrated or stressed. Being good at managing your money is a skill. Those complicated things called taxes? It’s just knowledge. Sure, they take time to develop and master, but with time and education, it becomes natural.

If you’re scrolling through this page, debating whether this table it for you, you’re on the right path. Your business, your team, and most importantly, you deserve a CEO who is confident in their money.

Just remember: It’s going to take a little curiosity and experimentation.

You don't become a CFO overnight.

(a little love note from your host)

First seating takes place May 2025

Paragraph

Paragraph